Enterprise SEM Best Practices
Date: 8/16/2005
Industry Leaders Gather to Share Best Practices of Enterprise Search Engine Marketing
SAN DIEGO , CA – August 16, 2005. Silicon Space, Inc. announced today that senior representatives from Google, Intel, Nielsen//NetRatings, IBM, The New York Times, and Global Strategies will be featured at an exclusive event hosted by Silicon Space, entitled “Defining Enterprise Search Marketing Success”. Going beyond traditional search marketing topics, this full-day executive seminar will focus on the challenges and opportunities of search marketing that are unique to complex, global enterprises. Participants will hear from industry leader Google and many of its customers to learn how these leading organizations have successfully driven high value results across multiple business units, worldwide.
A highlight of this seminar will be the keynote presentation from Martin Laetsch, Global Search Marketing Manager of Intel. During the keynote session entitled “Global Considerations and Challenges,” Laetsch will discuss industry best practices.
Additional presentations and panel discussions on the agenda include:
- “Search and the Media Mix”, a presentation by Charles Buchwalter of Nielsen//NetRatings
- “Search and the Brand Impact”, a presentation by John Topping of Google
- “Developing the Business Case & Internal Promotion”, a moderated discussion with Bill Hunt, representing IBM, and Marshall Simmonds of The New York Times.
- “Impact on Brand and Channel”, a presentation by John Topping of Google
- “Search Engine Tactics” with panelists from Intel, IBM, The New York Times, and Silicon Space
- “Channel Partners, Affiliates, and Co-Marketing Challenges”, a presentation by Dema Zlotin of Silicon Space
This exclusive event will be held on Friday, August 26, 2005 at La Valencia Hotel in La Jolla, California. More information about this event can be found at http://www.SEMDirector.com or by calling Gail Gessert at 619.326.6600 ext. 140.
ABOUT SILICON SPACE, LLC.
Headquartered in San Diego, Silicon Space LLC. is a leading provider of custom, web-based enterprise software solutions. Since 1996, Silicon Space has worked with large enterprises, mid-sized companies and smaller high-growth firms to create robust, customized and extensible solutions using the latest web technologies and development practices.
With four main practice areas: Custom Enterprise Search Solutions, Web-based Application Development, Systems Integration, and Outsourced Product R&D, Silicon Space has served such clients as Hewlett Packard, Disney, Harcourt, Overland Storage and the US Navy. For more information, please visit www.siliconspace.com or call 858.751.0200.