e-Marketing Results in 81% Revenue Increase
Date: 2/22/2002
e-Marketing Increases Revenue for Emitations.com
by 81 Percent
San Diego, CA – Silicon Space’s client Emitations.com is a profitable
business-to-consumer Web retailer of specialty jewelry whose revenue and profitability
growth is dependent on effectively targeting and reaching potential customers.
While this past holiday season was a disappointment for some retailers, Emitations.com
enjoyed an 81 percent increase in revenue and a 338 percent return on marketing
investment thanks to Silicon Space’s integrated program of e-marketing
tactics.
“I wanted to increase Web site traffic, improve the conversion rate of
lookers to buyers, and have a framework for ongoing campaign performance measurement,” said
Emitations.com CEO Au-Co Mai. “Silicon Space not only helped develop and
implement opt-in newsletters and pay-for-performance search engine placements,
but they also gave me a way to tie my marketing activities and spending with
actual revenue results,” continued Ms. Mai.
By optimizing bidding across multiple click-through auction vendors, Silicon
Space consistently keeps Emitations.com at the top of sponsor matches for a wide
variety of search terms on such popular directories as Yahoo!, msn.com, Excite.com,
Google, and others. “It has been a pleasure working with Ms. Mai on developing
and improving her marketing tactics – and thus revenue and profitability,” said
Silicon Space co-founder, President, and leading-edge e-Marketing specialist
Dema Zlotin. “Emitations.com is a wonderful business, and we’re happy
to help.”
About Emitations.com
Emitations.com provides its customers exquisite faux reproductions of the authentic
jewelry items. A division of Marketing Advantages International, information
about Emitations.com and its products can be found on the World Wide Web at www.emitations.com.
ABOUT SILICON SPACE, LLC.
Headquartered in San Diego, Silicon Space LLC. is a leading provider of custom, web-based enterprise software solutions. Since 1996, Silicon Space has worked with large enterprises, mid-sized companies and smaller high-growth firms to create robust, customized and extensible solutions using the latest web technologies and development practices.
With four main practice areas: Custom Enterprise Search Solutions, Web-based Application Development, Systems Integration, and Outsourced Product R&D, Silicon Space has served such clients as Hewlett Packard, Disney, Harcourt, Overland Storage and the US Navy. For more information, please visit www.siliconspace.com or call 858.751.0200.