SEMDirector 1.0 Live
Date: 1/15/2005
SEMDirector announced today the launch of SEMDirector 1.0, a web-based tool for managing complex, global, large-scale Search Engine Marketing (SEM) campaigns.
"As the SEM market moves from infancy to childhood, a variety of point solutions for managing bids, researching keywords, and performing other single tasks have been introduced but there was, before SEMDirector, a gap where executives and managers of global search for large enterprises needed visibility of budget and performance across multiple campaigns, business units, and regions. SEMDirector fills that gap," said Silicon Space SEM practice lead and Principal Dema Zlotin.
SEMDirector complements Silicon Space's SEM agency services.
About SEMDirector
SEMDirector has developed tools and provided services that automate business processes for global enterprise clients since 1996. The private, San Diego-based firm counts such marquee names as Hewlett-Packard, Harcourt, Young & Rubicam, and the US Navy as long-term clients building e-Business success by growing revenue, cutting cost, reducing cycle times, and enhancing